Jay abraham prodegy12/17/2022 You only have a window measured in seconds to interrupt and say the precise words which, like the tumblers of a lock, match and unlock compliance.ĭavid Ogivly was the keymaster of an entire era of marketing and advertising, commonly called the Image Era, which replaced the era advertising legends of Eugene Schwartz and Clyde C. If you have a product to sell, communicating the worth and benefit of that product to another human is necessary for the exchange of value to be made. Marketing is a set of principles and frameworks, whereas advertising is the tangible and tactical set of actions taken to acquire a response from the prospect, and achieve compliance.Īdvertising then is the vector where success or failure is achieved. Without advertising, marketing is in itself ineffective for reaching prospects.
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